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Poop to Gold – Suzy Batiz

Meet Suzy Batiz, the twice-bankrupt entrepreneur who created toilet spray product Poo-Pourri (of which she owns 100%) and amassed a $240 million fortune. She is now the 77th richest woman in America. Suzy discovered a problem and created a solution.  She also teamed up with amazing brand agency (Harmon Brothers) who propelled her from a couple million to over $200 million in sales.  

5 Things VC Investors Wish Startup Founders Knew Before their Pitch – Steve Barsh 

How do investors evaluate startups? Here are the top 5 things VCs want to know. This is mandatory viewing for anyone starting a business!  As a founder, understand that you are the biggest investor in the company.  Even if you do not raise outside capital these are things you should have a handle on. 

Lean Start Up – Eric Ries 

After working over a year developing a software product not accepted by the market, Eric Ries questioned why he wasted all that time.  LEAN startup switches the paradigm from execution to learning.  This approach can significantly de-risk your venture and improve your offering for potential investors.   Eric is an entrepreneur-in-residence at Harvard BusinessSchool.