Imagine you have a car that is running on only one cylinder?  Most entrepreneurs are are talented in several areas such as domain expertise or sales… but are deficient in the other areas of running a business.  Because their businesses are smaller, or less capitalized, it’s silly to hire fulltime corporate executives. In fact, corporate executives are often fish out of water in start-up ventures.  Our idea is to offer fractional services ( marketing, sales, finance and value delivery ) at the time in a business lifecycle when it matters most…early on.    

• Value determination- product/service economics  (See Carepacity) 
• Competitive, substitute and environmental analysis positioning chart possibilities and competitive strategy. 
• Competitive financial analysis including estimated gross revenues, unit volume and market shares 
• Product / Service development- 3D computer aided design, injection molding – manufacturing cost estimates 
• Minimal Viable Product (MVP) – including setting up “build measure learn” experiments 
• Brand development – name generation, trademarks and domain names. Logo design and corporate style guide
• Website- content management, e-commerce, smart phone optimization or app
• Search engine optimization and marketing- keyword traffic  analysis and campaign development 
• Go to market strategy including distribution channels and advertising

• Key metrics including KPI and OKRs. RAT or riskiest assumption tests. 
• Metric driven proforma business models (profit and loss projections) on Excel or Google Sheets
• Investor deck presentation development in Google Slides or PowerPoint 
• Company valuation – current and projected. Industry multiples and exit strategies 
• Investor “ask” including projected ROI scenarios 
• Capital raise strategies including debt and equity options. Pros and cons of angel, venture capital, equity crowdfunding and venture lending.

Once you have engaged us on a monthly basis we work like a fractional executive in your business.  Here are several guiding principles:  

• Focus – we look at higher level strategic issues first including identifying target segments, position and key metrics.

• Accounting– Track time on Google sheets including billed and non-billed time.  Travel time is typically not billed. Touch calls under 15 minutes are not billed.

• Communication– Regular touch base calls and course corrections if needed 

$2000 / $100 Per Hour